FK.SYSTEM / V.1.0BRAND BOOK 2026EN · ES · PTa 99agency company
FLYRKIT BRANDSYSTEM
THE FLYER STUDIO FOR EVERY NIGHTCLUB.
01 / DNAMANIFESTO & POSITIONINGFK.SYSTEM
Section 01 — Brand Foundation
Underground precision. Industrial pop.
FLYRKIT is not a design agency. It is the global operating system for nightlife graphics. We replace the fragmented mess of freelancers, PSD packs and "guy who knows Photoshop" with a single product: print-ready flyers, delivered in 24 hours, in three languages, anywhere on Earth.
01
Speed
Brief in. Print-ready out. 24 hours, no exceptions. The floor doesn't wait for revisions — neither do we.
02
Precision
Mono numerics. Geometric grids. Timestamps as headlines. We treat flyer design like ticketing systems — engineered, not improvised.
03
Underground Cred
Our reference set is Berghain, RA, Boiler Room, 032c, Keinemusik — not Canva. We borrow from the cathedral, not the strip mall.
04
Global Native
Trilingual from day one. Local cultural codes per market — perreo in CDMX, sertanejo in Goiânia, techno in Berlin. Same system, native execution.
05
Product, not Service
Flyrkit ships like Stripe, Linear, Notion. Standardized tiers, predictable delivery, no "let's get on a call" friction.
06
Collection Logic
Every flyer is FK.XXXX — a numbered artifact in a global series. We're not making one-offs. We're making editions.
Strategic Position
The $99–$699 gap nobody owns.
Top of market: SKC, The Night League, 23:59 — premium boutique agencies charging $5k–$15k/month, serving 5% of venues. Base of market: Fiverr, Designi, ClubPSD — commodity templates and freelancers serving 80% of venues. The middle — verticalized, productized, full-stack DFY at $99–$699/month — is empty. Flyrkit takes the middle.
02 / REFERENCESVISUAL CULTURE PARENTSFK.SYSTEM
Section 02 — What we learned from
We stand on shoulders. These are the shoulders.
FLYRKIT inherits its visual grammar from the institutions that made nightlife graphics into art. We don't imitate — we systematize what they pioneered, so every venue gets the same quality their idols ship.
Berlin · Techno cathedral
Berghain · Ostgut Ton
Industrial minimalism. Brutalist grids. Black ink on raw paper. Type as architecture.
Global · The bible
Resident Advisor (RA)
The world's most-read electronic music platform. Tight typography, ticketing-grade information design, zero decoration.
London → World · Live broadcast
Boiler Room
Raw broadcast aesthetic. Red accents on black. Photography as testimony. Rough on purpose.
Berlin · Type-led
Keinemusik · &ME · Rampa
Type as the entire artwork. Sober, mature, almost editorial. Adult techno energy.
Berlin · Magazine OG
032c Magazine
Editorial language for nightlife. Bold geometric sans + signature red. The cultural-luxury bridge.
Paris → World · Cinematic
Cercle
Location-as-protagonist. Cinematic stills. Sunrise color stories. Proof venue branding can be aspirational without selling out.
Ibiza · Premium
Hï Ibiza · ANTS · UNVRS
High-gloss premium nightlife. Saturated color stories. Brand as ritual.
Italy · Mythology
Cocoricò · Tenax · Circoloco
Italian club mythology. Red as totem. Symbol as identity.
South American techno identity. Tropical brutalism. Heat-soaked black-and-white.
Buenos Aires · Acid Argentina
Bresh · Tropitechno
Latin Y2K revival. Neon acid colors. Argentinian playfulness as design vocabulary.
Berlin · Movement
Time Warp · Awakenings
Hard techno minimalism. Geometric brutality. Power as restraint.
03 / LOGOWORDMARK · MONOGRAM · LOCKUPFK.SYSTEM
Section 03 — Identity marks
One wordmark. Many lockups. Zero compromise.
The FLYRKIT mark is the wordmark. Set in Druk Wide Bold (or Big Shoulders Display as the open-source fallback), letterspaced at -6em, all caps. Beneath it sits an optional magenta marker bar — the "FK pulse" — and a metadata line in monospace.
FK.LOGO.001 — Primary wordmark on blacklogos/flyrkit-wordmark.svg
FK.LOGO.002 — Wordmark on lightlogos/flyrkit-wordmark-light.svg
FK.LOGO.006 — Social avatar 500×500 (IG, TikTok, X)logos/flyrkit-social-avatar.svg
Clear space & minimum size
Clear space around the wordmark equals the height of the "F". Never crop below 24px for digital or 12mm for print. The wordmark always carries the magenta marker bar at primary applications; in compact lockups (footer endorsements, app icons), the bar can be dropped but never inverted.
04 / COLORCORE + NEON CYCLEFK.SYSTEM
Section 04 — Color system
Black is the floor. Neon is the moment.
FLYRKIT runs on a two-color core (black, off-white) and a rotating accent — the "neon cycle" — where each color maps to an archetype of night. The cycle is not a palette to mix. It's a switch: one accent per piece, always.
Core
FK.BLACKCORE
#000000 RGB 0/0/0
FK.OFFCORE
#F2F2F2 RGB 242/242/242
FK.PAPERSURFACE
#0A0A0A RGB 10/10/10
FK.LINESTROKE
#1F1F1F RGB 31/31/31
Neon Cycle — pick one
One accent per piece. No mixing. The accent decides the archetype. Use the cycle for: typographic accents, marker bars, divider lines, glows, social hover states.
FK.MAGENTAPEAK HOUR
#FF006E OPEN-FORMAT · LADIES · HIP-HOP
FK.CYANAFTERHOURS
#00F5FF TECHNO · ELECTRONIC · UNDERGROUND
FK.STROBEHYPE
#FAFF00 REVEILLON · BIG ROOM · SERTANEJO
FK.ACIDLATIN
#B6FF1A REGGAETON · FUNK · PERREO
FK.REDHARD
#FF2D2D HARD TECHNO · INDUSTRIAL · ROCK
FK.GOLDR&B
METALLIC R&B · SOUL · LUXURY
99.GREENPARENT
#CCFF00 99AGENCY ENDORSEMENT ONLY
FK.MUTEDMETADATA
#666 FOOTER · CAPTION · SECONDARY
05 / TYPEHIERARCHY · STACK · USAGEFK.SYSTEM
Section 05 — Typography
Type is the picture. The picture is type.
FLYRKIT is image-led only when necessary. Most artifacts are typographic — display sans for headlines, geometric mono for everything informational. Three families, three roles, zero exceptions.
Use for: event titles, venue names, manifesto headlines, single-word floor commands. Always uppercase. Letter-spacing −4 to −8em. Black weight only. Never italicize, never outline (except for the "BRAND SYSTEM" cover artifact).
FK.TYPE.02 — SUB-DISPLAYHelvetica Now Display Black (paid) · Inter Black 900 (free)
Lineup & secondary headlines.
Use for: artist lineups, secondary banners, ad copy hooks. Mostly uppercase but title case is allowed. Letter-spacing −2em. Weight 900 only. The "humanizer" of the type system — keeps everything from feeling robotic.
FK.TYPE.03 — BODYInter / Söhne
From a brief to a print-ready flyer in 24 hours. In three languages. With one subscription. The flyer studio for every nightclub.
Use for: body copy, longer paragraphs, marketing pages, brandbook prose. Weights 400/500/700. Never centered for paragraphs longer than 3 lines. Avoid bold inside headings.
FK.TYPE.04 — MONOJetBrains Mono · IBM Plex Mono
23:00 → 04:00 · FK.0247 · CAP.1200 · 18+
Use for: ALL metadata. Timestamps, IDs, capacity, location, file names, ticket prices, version numbers. Letter-spacing +2 to +4em. Weight 500. Mono is the signature texture of FLYRKIT — every artifact has at least one mono line.
06 / SIGNATUREOWNABLE ELEMENTSFK.SYSTEM
Section 06 — Signature elements
If you can copy the logo, copy this instead.
A brand becomes ownable when it can be recognized without the logo. These are the four signatures of FLYRKIT — present on every artifact, in every market, in every language.
23:00 → 04:00
01 — The Timestamp
The opening and closing time of the night, set in JetBrains Mono, separated by an arrow (→), letter-spaced wide. Always visible. Always factual. Even on social posts. Replaces the generic "tonight" with mechanical precision.
FK.0247
02 — The FK.ID
Every flyer FLYRKIT ships gets a sequential ID — FK.0001, FK.0247, FK.1024. It runs in the corner of every artifact and turns the catalog into a numbered collection. Repeat clients become collectors of their own series.
/ TECHNO /
03 — The Slash Tag
Archetype labels live between two slashes — / TECHNO /, / OPEN FORMAT /, / PERREO /. Always centered in the top metadata bar. Visual rhythm device borrowed from RA event headers. Identifies the night at 2-meter distance.
▮ ▮ ▮
04 — The Marker Bar
A thin neon bar (8–10px tall) under headlines or above metadata footers. Carries the chosen accent of the night. Functions like a "you-are-here" rule. Single bar = single archetype. Three bars = open-format mix.
07 / VOICETRILINGUAL TONEFK.SYSTEM
Section 07 — Voice & tone
Cold confidence. Built for the floor.
FLYRKIT does not shout. It does not apologize. It does not use emojis. It speaks the way a sound engineer talks during soundcheck: short, decisive, technical. The same tone in English, Spanish, and Portuguese — calibrated for local idiom but never softened.
Tagline cascade
EN — Global
The flyer studio for every nightclub.
From brief to print in 24 hours.
Built for the floor. Made in 24h.
ES — LATAM/ESP
El estudio de flyers para cada club.
Del brief al print en 24 horas.
Hecho para la pista. Listo en 24h.
PT — BR/PT
O estúdio de flyers pra qualquer balada.
Do brief à arte em 24 horas.
Feito pra pista. Pronto em 24h.
Voice principles
01
No exclamation
Confidence does not need volume. Period. The floor speaks louder than punctuation.
02
Numerals over words
"24h" not "twenty-four hours". "$99" not "ninety-nine dollars". "1.2k cap" not "twelve hundred capacity".
"Book the night." "Print Friday." "Skip the agency." Address the venue owner like a peer, not a customer.
05
Native idiom, never translation
"Perreo intenso" in ES — not "intense reggaeton". "Sertanejo universitário" in PT — not "country college music". Localize culturally, not literally.
06
Mono fingerprint everywhere
Every artifact carries at least one monospace line of metadata. Even social captions sign off with "FK.0247 — 23:00 → 04:00".
08 / TEMPLATESSEVEN ARCHETYPESFK.SYSTEM
Section 08 — Flyer templates
Seven archetypes. Infinite nights.
FLYRKIT ships in seven archetype packs, each calibrated to a specific cultural code. Same grid, same hierarchy, same signature — different accent, different mood, different idiom. Every output is recognizable as FLYRKIT at three meters.
/ TECHNO // OPEN FORMAT // HIP-HOP · R&B // LATIN · PERREO // SERTANEJO // LADIES NIGHT // REVEILLON · NYE /
FK.0247 — TECHNOBERLIN MITTE
FK.0312 — OPEN FORMATMIAMI WYNWOOD
FK.0188 — HIP-HOPATLANTA MIDTOWN
FK.0421 — PERREOCDMX POLANCO
FK.0533 — SERTANEJOGOIÂNIA MARISTA
FK.0277 — LADIESMADRID CHUECA
FK.1231 — REVEILLONRIO COPACABANA
09 / APPLYCHANNEL EXECUTIONFK.SYSTEM
Section 09 — Application across channels
Same DNA. Every surface.
IG
Instagram feed
1080×1350. Use templates exactly as built. Never crop the bottom metadata. The 3×3 grid alternates accents (magenta → cyan → strobe) to create a "neon cycle" effect when scrolled.
RL
Reels & TikTok
9:16. Static flyer for 1 second, then animate the timestamp ticking forward. Always end with FK.ID stamp and "flyrkit.com" mono in corner. No talking-head intros.
ST
Stories
Stripe the template into 3 stories: (1) headline + venue, (2) lineup, (3) ticket CTA. Same accent across all three. Use the marker bar as transition wipe.
EM
Outbound email
Plain text. Subject line in monospace style: "FK.0247 — 24h flyer for [VENUE]". No HTML email templates. Founders sell like founders, not like Mailchimp.
MC
ManyChat / WhatsApp
Keyword triggers: FLYER · EVENTO · CLUBE · DJ · NIGHTLIFE. Auto-reply always ends with FK.ID and timestamp. Never use bots that feel like bots.
WB
Web (flyrkit.com)
Single-page, dark theme, this exact system. Three sections: HERO → TIERS → SAMPLES. No "About Us". No "Team". Product, not agency.
Pricing tiers (trilingual)
Resident
$99 / mo R$499 BRL €89 EUR
8 flyers per month
48h turnaround
1 archetype pack
Static only
Brand kit setup
Headliner
$299 / mo R$1.499 BRL €279 EUR
20 flyers per month
24h turnaround
3 archetype packs
3s motion variants
IG carousel sets
Priority slot
Mainstage
$699 / mo R$3.499 BRL €659 EUR
Unlimited flyers
24h turnaround
All archetype packs
Reels post-event
Meta Ads up to $1k
Dedicated FK ops
10 / PARENTCO-BRANDING WITH 99AGENCYFK.SYSTEM
Section 10 — Parent endorsement
FLYRKIT first. 99agency in the footer.
FLYRKIT is a verticalized sub-brand of 99agency. Endorsement is always small, monospace, and footer-only. Never co-headline. Never share size with the FLYRKIT mark. Use FK.LOGO.005 for any context that needs the "a 99agency company" signature — pitch decks, contracts, website footer, email signatures.
11 / RULESBRAND LAWFK.SYSTEM
Section 11 — Do & don't
Brand law.
Do — One accent per piece
The neon cycle is a switch, not a palette. Pick one. Magenta OR cyan OR strobe — never together (except the explicit "open format" archetype, which uses three bars as a feature).
Don't — Rainbow gradients
Generic "party flyer" gradients (pink → purple → blue) are forbidden. We are not Canva. Use only the metallic gradients defined in FK.GOLD or FK.METALPINK.
Do — Mono metadata on every artifact
Every flyer, post, story, deck, and email signature carries the mono signature line: FK.ID — timestamp — venue. Non-negotiable.
Delivery: WeTransfer link in mono format, expiry 7 days, password = FK.ID lowercase. Every file ships in 4 formats minimum (feed 1080×1350, story 1080×1920, print A4 at 300dpi, source SVG). Reels and motion variants ship as MP4 + GIF.
13 / ROLLOUTGLOBAL DOMINATION TIMELINEFK.SYSTEM
Section 13 — Go-to-market
Three phases. Twelve months. One global system.
Q3 26
Phase 1 — Trilingual base
Launch flyrkit.com EN/ES/PT. Seed 50 venues in Miami, CDMX, São Paulo, Buenos Aires, Madrid. Ship FK.0001 → FK.0500.
Q4 26
Phase 2 — European core
Add Berlin, London, Lisbon, Ibiza accounts. Hire one ops in each timezone (Americas + EMEA + LATAM). Ship FK.0500 → FK.2000.
Q1 27
Phase 3 — Greenfield
Lagos (Afrobeats), Bangkok (Asian beach club), Dubai (MENA). Launch FK Arabic. Ship FK.2000 → FK.5000. Acquire first competing freelance shop.
Greenfield markets identified
Brazil interiorUS Hispanic (Phoenix · Atlanta · Houston)Lagos AfrobeatsMENA ex-DubaiSE Asia beach clubs
